An overhead view looking down at the front page of a folded copy of the New York Times which is laying on a grey cement counter. In the foreground of this photo is a bouquet of flowers in green, yellow, white, and purple.

Publicity Services

At Lauren Lavelle Literary, I work primarily with publishers and literary PR firms to provide publicity campaign support as an independent publicist or temporary member of the in-house team.

Rather than a “one-size-fits-all” approach, I offer custom services based on the type and amount of support you need, from managing soup-to-nuts publicity campaigns to à la carte offerings.

“When I hire Lauren Lavelle on a campaign I know that no stone will be left unturned. She has a keen sense of the publishing industry, deep media connections, and top-notch project management skills. Lauren is creative, collaborative, reliable and her passion for books is truly infectious.”

—Margot Stamas, Director of Publicity and Marketing, Portfolio / Sentinel

Services Include:

  • Lauren Lavelle reads a book.

    Independent publicist services

    As an independent publicist, I offer both full publicity campaign services and à la carte publicity services so you can choose the level of support you need. Whether you need an extra set of hands working behind the scenes or someone to join the author-facing team, I can help.

  • Lauren Lavelle's desk. The desk is white and on top of it sits a folded laptop, a calendar, a notebook, a cup of pencils, pens, and a candle.

    In-house services

    I regularly partner with publishers to provide in-house publicity support during busy seasons or to cover gaps in staffing such as parental leaves, sabbaticals, medical leaves, and unexpected staff departures. Whether you need support for a few weeks or a full year, I step in as a temporary member of the department to provide full campaign coverage or à la carte publicity services. As a temporary team member, I help prevent department overwhelm and keep the publicity machine running smoothly.

  • Lauren Lavelle sits on a stool as she places a book into a Strand Bookstore tote bag.

    À la carte publicity services

    Press and pitch material creation

    Niche media research

    Media pitching and booking

    Tour planning and booking

    Travel booking

    Reading group guide creation

Get in Touch