“Lauren Lavelle is the best in the business. She is a smart, versatile, dedicated and responsive publicist who creates dynamite campaigns for books and authors. She is expert at ensuring that all of her projects stand out in this competitive media environment and she is also an absolute pleasure to work with. I cannot recommend her more highly.”
—Katie Monaghan, Senior Director, Scribner Publicity
“Lauren is truly a joy to work with. She is thoughtful, meticulous, fun, and is always one step ahead. She is always thinking about innovative and creative ways to make sure her clients have an impact. After just a few days of working together, I felt like she could not only read my mind but was bursting with ideas about how we could spread the message farther and wider. Long after my book was published Lauren helped me keep the momentum alive and thriving. She cared deeply about the work we were doing together and making sure it made a difference.”
—Emily Chang Stull, Anchor of Bloomberg-TV “Bloomberg Technology” and author of the National Bestseller Brotopia: Breaking up the Boys’ Club of Silicon Valley.
“When I hire Lauren Lavelle on a campaign I know that no stone will be left unturned. She has a keen sense of the publishing industry, deep media connections, and top-notch project management skills. At Portfolio/Penguin, we have been lucky enough to work with her on a wide scope of projects, from copywriting, media outreach, tour coordination, campaign management and more, and she goes above and beyond every time. Lauren is creative, collaborative, reliable and her passion for books is truly infectious.”
—Margot Stamas, Director of Publicity and Marketing, Portfolio/Sentinel
“Lauren Lavelle is one of the most effective and reliable book publicists with whom I’ve worked in my 30+ years in book publishing. She possesses great range, is highly organized, agile, strategic, tenacious, completely unflappable, and delivers impressive publicity campaigns for books due to these qualities and her deep engagement with a book’s material and its author’s biography. Authors would be well-served with Lauren on their team.”
—Brian Belfiglio, VP, Director of Publicity & Marketing, Scribner
“It was wonderful working with Lauren on the promotion of White House by the Sea. She was creative, reliable, and responsive. In a landscape saturated with Kennedy books, she helped mine stand out from the crowd with a thoughtful press strategy. Plus, she was a delight to work with!”
—Kate Storey, journalist and author of the New York Times bestseller White House by the Sea: A Century of the Kennedys at Hyannis Post
“It was more than a pleasure working with Lauren on Power Failure. She was always enthusiastic, energetic and responsive and she played an important role in making the publication a success.”
—William D. Cohan, New York Times bestselling author and financial journalist
“Lauren Lavelle is exactly what you want in a book publicist: communicative, collaborative, and kind. She always goes the extra mile to ensure that the author feels taken care of, and she is masterful at handling all kinds of personalities. The worst part of working on a campaign with Lauren is when it ends.”
—Allyssa Fortunado, Publicity Director, Fortier Public Relations
"From her impassioned and personal investment in the success of Period. End of Sentence: A New Chapter in the Fight for Menstrual Justice., to her creative campaign ideas, to her first-rate pitch writing skills--Lauren Lavelle opened doors for our book at every turn. She reframed resistance to the taboo topic of menstruation as the very reason for our book's necessity. Anita Diamant and I sang Lauren's PR praises nearly every time we spoke."
—Melissa Berton, Writer and Executive Director of The Pad Project
“I had the good fortune of working with Lauren Lavelle on two books, one nonfiction (history) another fiction (a literary novel). She has great range and demonstrated her abilities across these categories. The work of a publicist does not always lead to results, but on both of these occasions results were achieved, with widespread critical attention, interviews and profiles, and ultimately award nominations and wins. This is an author and a publisher's dream. While I credit Lauren (and am grateful beyond measure) for the excellent results she achieved, Lauren's real contributions related to communication and big picture thinking.
The best publicists show their work: they communicate about process, so authors and publishers know what's going on and when, how the marketplace is responding. Lauren developed close relationships with both the authors we shared, and she consistently kept the in-house publicity team and me apprised of her work.
Lauren's overall approach is not siloed. Rather, she's thinking about how best to publish the book, including how to pitch the book, and how to tailor that pitch for different outlets. She is not shy about stating her opinion and does so in a way that people can hear. She understands the wider marketplace and is paying attention to what's happening in the world of books as well as the larger social and cultural world that books serve. Lauren thinks like a publisher and applies that to her publicity work. In Lauren Lavelle you are getting a great publishing mind, not just a publicist.
I sometimes imagine a fantasy publishing team, including the best professionals I have encountered in my 30+ years in the business. Lauren Lavelle would make the cut, and I would recommend her without reservation and with great enthusiasm.”
– Kathryn Belden, Vice President and Editorial Director, Scribner