“Lauren is truly a joy to work with. She is thoughtful, meticulous, fun, and is always one step ahead. After just a few days of working together, I felt like she could not only read my mind but was bursting with ideas about how we could spread the message farther and wider. Long after my book was published Lauren helped me keep the momentum alive and thriving. She cared deeply about the work we were doing together and making sure it made a difference.
—Emily Chang Stull, Anchor of Bloomberg-TV “Bloomberg Technology” and author of the National Bestseller Brotopia: Breaking up the Boys’ Club of Silicon Valley.
Sample services:
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Editorial
Coordinate editorial and production deadlines
Read drafts of manuscript and offer feedback
Conduct book research
Review contracts
Liaise with book agent, film/TV agent
Coordinate TV/film rights, review contracts, manage book to TV/film demands
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Publicity & Marketing
Manage author calendar (media interviews, events, publisher meetings)
Virtually attend publicity, marketing, and sales meetings
Review in-house press materials
Manage social media pages and website
Respond to fan/reader communication via email and social media
Manage incoming media requests
Write newsletter copy
Coordinate foreign press requests
Create marketing collateral
Assist with media preparation and training
Provide in person support for major media appearances
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Events
Coordinate events with in-house publicist and lecture agent
Review and approve book launch tour plans
Provide in-person tour support
Manage off-tour book events and arrange booksales
Coordinate travel (ground, air, train)
Maintain event calendar
Plan book parties, secure venues, manage invite lists, etc
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Sales
Provide collateral to sales departments for accounts
Communicate with editor/agent and track sales figures
Maintain relationships with accounts, including independent bookstores